LATEST ARRIVALS
Sarah Dress
Sale priceFrom R 1,195.00
Ruby V Neck
Sale priceR 1,495.00
Kimono
Sale priceR 1,595.00
Maxine Dress
Sale priceR 1,595.00
Abbie Shirt
Sale priceR 1,395.00
Hannah Wide Leg
Sale priceR 1,395.00
Hayley Pants
Sale priceR 1,295.00
Rosie V
Sale priceR 1,095.00

WE HAVE A
NEW LOOK
This rebrand marks more than just a visual shift. It reflects a renewed sense of purpose and direction.
The updated identity was born from a need for clarity, refinement, and evolution. It honours where we've come from while making space for what's next.
A symbol of strength and femininity, expressed through clean lines, quiet confidence, and intentional design.
This is Michelle Ludek, reimagined.
Still rooted in the duality of softness and structure. Now with a voice that speaks more clearly, more confidently, and more boldly than ever before.
GET IT BEFORE IT'S GONE
20% OFF KNITWEAR
Ruby V Neck
Sale priceR 1,495.00
Waterfall Cardigan
Sale priceR 2,156.00
Regular priceR 2,695.00
Boyfriend Cardigan
Sale priceR 797.50
Regular priceR 1,595.00
Winter Ruby Top
Sale priceFrom R 1,196.00
Regular priceR 1,495.00
Frankie Poncho
Sale priceR 847.50
Regular priceR 1,695.00
Ruby V Neck
Sale priceR 1,356.00
Regular priceR 1,695.00


FIT. FORM. FUNCTION
Clothing for confident women who are not afraid of attention or adventure.