About Michelle

After an extensive career in retail fashion in Europe and Canada, Michelle returned home to South Africa in 2007 to set up her ready-to-wear collection.

Each of Michelle’s collections reflects her impulsive and playful instincts and who she is as a woman, define her clothing. Feminine, flattering and affordable – she has created a mainstay brand in South Africa with a dedicated following of customers.

The Shop

Michelle launched her first boutique store in ‘The Watershed’ at the prestigious V&A Waterfront in Cape Town in 2014. Conceptualized by acclaimed interior designer Haldane Martin, the innovative design of the space captures the true flair of Michelle Ludek’s brand identity and makes for an intimate shopping experience.