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About Michelle

Michelle Ludek is a Cape Town native and formidable name in the South African fashion industry.

She established her label in 2008 after gaining industry experience internationally. Michelle ultimately designs for confident women who are not afraid of attention or adventure.

She places immense importance on comfort and silhouette. Her designs are perfectly feminine with just enough edge to express every woman's wild side. Fit, form and function is her brand ethos and considered in all of her designs.

The Shops

The Watershed, The Waterfront, CT

Michelle launched her first boutique store in ‘The Watershed’ at the prestigious V&A Waterfront in Cape Town in 2014. Conceptualized by acclaimed interior designer Haldane Martin, the innovative design of the space captures the true flair of Michelle Ludek’s brand identity and makes for an intimate shopping experience.